Brand Loyalty

Both of my grandmother’s were brand loyal. Once they found something they liked, believe me, they did not budge. If it was Sanka or Maxwell House, Pepsi or Coke, that’s what they would buy. It didn’t matter if those items weren’t on sale, and the store brand was-they were loyal. It was a different time then. Those two ladies would have put many of the modern day financial gurus to shame with their ability to budget. Yes, they were brand loyal, but they made sure that despite that, they never went over budget. It still amazes me how much they did with so little, but they did it. Now, I’m a little different. Even though I’m a brand-name type of lady, I like keeping as much of my money in my bank account as possible. I value quality as well, so I won’t purchase an inferior product, but I don’t allow myself to become so brand loyal that I have to file for bankruptcy to have those things. One of my mottos is, “If it’s not on sale, I don’t need it”. I live for a sale and I love discounts and bargains. Let’s face it, in these difficult economic times, we may all have to reevaluate our spending habits. It pays to be a savvy consumer. If you manage your finances properly, you too can “splurge” on the brand names, but if not, stay in the “bargain” aisle until you can.

Dr. D. Clutter™